Embracing the Year of the Snake; A Vision of Creativity and Renewal
- Drinks Provisionist
- Jan 30
- 2 min read
As the Lunar New Year approaches, the arrival of the Year of the Snake in 2025 invites us to embrace transformation, renewal, and reimagination. This year's celebration is a call to shed old layers and move toward newness—an ethos perfectly embodied by Hennessy's latest collaboration with acclaimed Chinese designer Shuting Qiu.
Qiu's colourful vision for Hennessy's Lunar New Year special edition brings a kaleidoscope of creativity to life. Her designs weave a tapestry of bold floral motifs and abstract snake scales, creating a mesmerising interplay of colour, texture, and movement. These intricate patterns reflect the themes of craftmanship and imagination that lie at the heart of both her artistry and Hennessy's enduring legacy.
This year, Hennessy is transforming airport duty-free spaces across Australia into vibrant hubs of festivity. The special edition range—spanning Hennessy VSOP, XO, and Paradis—will be showcased in these immersive promotional spaces. Travellers will have the chance to admire the deluxe bottles wrapped in Qiu’s unique designs, taste samples of the iconic cognac, and GWP exclusive Lunar New Year red envelopes and mixology kits with qualifying purchases (while stocks last).
Drinks Provisionist Brand Ambassadors will elevate the experience with expert guidance and storytelling, embodying the excellence that defines Hennessy. These activations are not just a celebration of the Year of the Snake but also a tribute to the shared values of innovation and artistry that connect the worlds of fine cognac and haute couture.
As we toast to the Year of the Snake, let us embrace the spirit of reimagination that 2025 brings. Hennessy’s collaboration with Shuting Qiu reminds us that tradition and modernity can entwine beautifully, inspiring us all to move forward with creativity, grace, and boldness. Cheers to a year of new beginnings and endless possibilities!
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